Driving Consistent Leads for a Spokane Valley Dental Practice with Google Ads

Overview:

A Spokane Valley, Washington-based dental practice was seeking to increase its patient base through online advertising. By leveraging Google Ads, the practice aimed to drive more qualified leads at a cost-effective price. Over a five-month period from April to August 2024, the dental practice achieved consistent and impressive results, maintaining a low cost per acquisition (CPA) while generating a steady flow of new patient leads.

Objectives

Increase Patient Leads

The primary goal was to attract more patients to the practice through targeted Google Ads campaigns.

Maintain a Low CPA

Keeping the cost per acquisition low was critical to ensuring that the ad spend remained cost-effective and delivered a strong return on investment (ROI).

Optimize Ad Spend

The practice aimed to continually optimize their ad campaigns to ensure maximum efficiency and effectiveness.

Strategy

The strategy involved,

Targeted Campaigns

Focusing on highly relevant keywords related to dental services in Spokane Valley to attract potential patients actively searching for dental care.

Ad Optimization

Continuously refining ad copy and targeting to improve click-through rates (CTR) and conversion rates.

Budget Management

Allocating the budget efficiently to ensure a steady flow of leads while maintaining a low CPA.

Results

The Google Ads campaigns delivered consistent results month after month, as detailed below:

  • Clicks: 489
  • Conversions: 119
  • CPA: $11.55
  • Total Cost: $1.37K

  • Clicks: 534
  • Conversions: 140
  • CPA: $10.05
  • Total Cost: $1.41K

  • Clicks: 495
  • Conversions: 127
  • CPA: $9.77
  • Total Cost: $1.24K

  • Clicks: 630
  • Conversions: 130
  • CPA: $11.39
  • Total Cost: $1.48K

  • Clicks: 626
  • Conversions: 143
  • CPA: $10.62
  • Total Cost: $1.52K

Key Metrics and Insights

Consistent Lead Generation

The dental practice consistently brought in over 100 leads each month, with the highest number of conversions (143) occurring in August 2024.

Decreasing CPA

The CPA decreased from $11.55 in April to $9.77 in June, showcasing the effectiveness of continuous optimization. Even with slight fluctuations, the CPA remained below $12 throughout the five months.

Efficient Ad Spend

The practice maintained a total monthly ad spend between $1.24K and $1.52K, demonstrating efficient budget management while maximizing lead generation.

Conclusion

By implementing a focused and optimized Google Ads strategy, the Spokane Valley dental practice successfully attracted a steady stream of new patient leads at a consistently low cost per acquisition. The ongoing optimization efforts ensured that the ad spend was used effectively, resulting in a strong return on investment and continuous growth for the practice. This case study highlights the importance of targeted, data-driven strategies in achieving sustained success in online advertising.