Brewing Success with Facebook Ads for an E-Commerce Coffee Shop

Client Overview

Our client, an e-commerce coffee shop, offers premium, sustainably sourced coffee beans and accessories. Despite having a loyal customer base, they wanted to scale their online sales and attract new customers across the U.S.

Challenges

Limited Brand Awareness

The coffee shop was relatively unknown outside its existing customer base, making it difficult to reach new audiences.

High Customer Acquisition Costs (CAC)

Previous ad campaigns were underperforming, resulting in high costs and minimal conversions.

Inconsistent Messaging

Ad creatives lacked a cohesive brand story, leading to low engagement rates.

Our Approach

Audience Research & Targeting

Conducted in-depth audience research to identify key demographics, interests, and behaviors.

Created custom audiences, including coffee enthusiasts, sustainability advocates, and lookalike audiences based on existing customers.

Creative Strategy

Developed visually appealing ads showcasing the brand’s story, such as its commitment to sustainability and premium quality.

Designed carousel ads featuring best-selling products with enticing offers like “First Bag Free” or “15% Off Your First Order.”

Tested video ads demonstrating the brewing process to build engagement.

Ad Copy & Offers

Crafted compelling ad copy emphasizing benefits like “Freshly Roasted, Delivered to Your Door” and “Sustainable Coffee for the Modern Coffee Lover.”

Introduced time-sensitive offers to create urgency, such as “Order Today and Get Free Shipping!”

Campaign Structure & Testing:

Structured campaigns into clear funnels:

  • Awareness Campaigns: Targeted new audiences with brand introduction ads
  • Retargeting Campaigns: Re-engaged website visitors and abandoned cart users with personalized offers.

Conducted A/B testing on creatives, copy, and audiences to optimize performance.

Performance Monitoring & Optimization

Monitored key metrics daily to adjust bids, refine targeting, and pause underperforming ads.

Scaled successful campaigns while keeping CAC within targets.

Results

Increased Sales Revenue

Monthly revenue from Facebook ads grew by 350% within three months.

Lower Customer Acquisition Cost

Achieved a 40% reduction in CAC through optimized targeting and creatives.

Higher ROAS

Delivered a return on ad spend (ROAS) of 5.8x, significantly exceeding the industry benchmark.

Boosted Brand Awareness

Engagement rates (likes, comments, shares) increased by 120%, helping build a loyal online community.

Client Testimonial

Coffee Brand Founder Position

Standout Marketing’s Facebook ad strategy transformed our business. Not only did they help us attract new customers, but their campaigns also brought our CAC down dramatically. We’re thrilled with the results and can’t wait to see what’s next.

4
5

Key Takeaway

With a strategic approach to audience targeting, compelling creatives, and data-driven optimizations, Standout Marketing helped this e-commerce coffee shop scale its sales while maintaining profitability—proving that the right paid ad strategy can brew success.