Cleaning Service with Website Development and SEO

Client Overview

A Fort Lauderdale-based house cleaning service specializing in premium residential and commercial cleaning sought to modernize its digital presence and attract high-quality local leads. Despite offering exceptional service, their outdated website and poor search engine rankings limited their visibility. Through a combination of website development and SEO, the company successfully transformed its online presence, boosting traffic and generating consistent leads.

Challenges

Outdated Website

The existing website lacked a modern design, mobile responsiveness, and clear calls-to-action (CTAs), which negatively impacted user experience and lead generation.

Low Search Rankings

The business struggled to rank on Google for key local search terms, such as “house cleaning service Fort Lauderdale” and “luxury cleaning South Florida.”

Limited Local Visibility

They were not effectively targeting potential clients searching for premium cleaning services in Fort Lauderdale and surrounding areas.

Our Approach

Website Development

Designed a modern, mobile-responsive website with a clean, professional layout to enhance user experience.

Added clear CTAs, such as “Request a Quote” and “Book Now,” to streamline lead generation.

Implemented user-friendly navigation and visually appealing service pages highlighting their premium offerings.

SEO Strategy

Conducted in-depth keyword research to identify high-intent local keywords (e.g., “Fort Lauderdale house cleaning,” “residential cleaning services near me”).

Optimized on-page elements, including meta titles, descriptions, headers, and internal links.

Developed location-specific content, such as blog posts on “Tips for Maintaining a Spotless Home in Fort Lauderdale.”

Local SEO Enhancements

Updated and optimized the client’s Google Business Profile with accurate information, high-quality images, and regular posts.

Built local citations and directory listings to improve local search visibility.

Performance Tracking & Adjustments

Set up Google Analytics and Search Console to monitor traffic, rankings, and user behavior, allowing for continuous optimization.

Scaled successful campaigns while keeping CAC within targets.

Results

Metric

Before

After

Monthly Website Traffic
450 visits
1,350 visits
Leads from Website
15/month
50/month
Google Ranking (Key Terms)
Not in top 20
Top 5 for 10+ terms
Google Business Interactions
80/month
220/month

Key Metrics & Insights

Increased Website Traffic

Traffic grew by 200%, driven by better rankings and an improved user experience.

Higher Lead Conversion

Website leads more than tripled, thanks to clear CTAs and an optimized site structure.

Local SEO Success

The company now ranks in the top 5 for critical keywords, including “house cleaning service Fort Lauderdale” and “luxury cleaning South Florida.”

Improved Local Engagement

Interactions on their Google Business Profile, such as calls and requests for directions, increased by 175%, driving more local business inquiries.

Client Testimonial

Cleaning Business Owner Position

Standout Marketing’s expertise in web development and SEO has been a game-changer for our business. Our website is now a true reflection of the high-quality service we offer, and the increase in leads has exceeded our expectations. We’re thrilled with the results!

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Key Takeaway

By combining a sleek, user-friendly website with a robust SEO strategy, this Fort Lauderdale house cleaning service now enjoys a prominent online presence, consistent lead generation, and a competitive edge in the local market. This case study highlights the value of tailored digital solutions for service-based businesses.